Maverick launches Flavours with Provenance in US

New company's Flavours with Provenance were extremely well received at IFT, particularly the fruit flavors, but the nut-free nut flavors really stole the show.

Maverick Innovations, the pioneering creator of specialist natural flavours, ingredients and aromas, successfully introduced its range of Flavours with Provenance to the US market at the IFT Annual Meeting and Food Expo at the New Orleans Morial Convention Centre in New Orleans, USA, June 21 to 24 2014.

“We launched Maverick Innovations, the sister company to Omega Ingredients, at IFT last year and it was fantastic to receive such a welcome back to the show from our existing partners as well as a lot of new interest and contacts. For just over a year we have been supplying a number of the major American manufacturers of household food and drinks products with our flavours,” Comments Steve Pearce, Owner and CEO of Maverick Innovations.

“Our Flavours with Provenance were extremely well received, particularly the fruit flavours. But it was our nut-free nut flavours which stole the show on the Maverick Innovations stand; these comprise Nut Free Peanut, Nut Free Hazelnut, Nut Free Pistachio, Nut Free Almond and Nut Free Pecan. The new innovative range of flavours with heating and cooling effects such as ‘Fire and Ice’ also proved very popular” Says Melanie Evans, Technical & Creative Director of Maverick Innovations. “These demonstrate an initial heat followed by a cooling back note to enhance the various flavours.”

Flavours with Provenance, nut-free nuts and the Fire and Ice flavours make up part of the ever-expanding Maverick Innovations portfolio which offers not just a range of quality natural flavours, but the best possible flavour and aroma characteristics of its type.

The successful new Flavour with Provenance range includes an array of specific provenance flavours: Florida Orange, Scottish Raspberry, English Blackcurrant, Sicilian Lemon, Ecuadorian Passion Fruit, Tahitian Vanilla Extract, Brazilian Lime and American Niagara Grape.

Maverick Innovations also offers a collection of other specialist flavour ranges. Rose and Lavender, fresh from an English Country Garden; Mint Humbugs and Cola Bottles, throwbacks to days of old and part of the Bygone Confectionery range.

Then there’s the Oriental Express, which includes Ginger and Szechuan Pepper and the Chocolate range, which has all of the most popular chocolate combinations. Meanwhile, the Great British Orchard conjures up the flavours of a British Autumn harvest, while The Christmas Collection is suitably festive. There is also a comprehensive “Free From” range, including various nut themed products.

A number of traditional English pudding flavours, that are already proving a hit with discerning British retailers, will also be making their way across the pond. The new range of ‘Pudding Club’ flavours are inspired by quintessentially English dishes such as Eton Mess, Banana and Custard, Apple Pie, Sticky Toffee Pudding, Lemon Meringue Pie and Strawberry Cheesecake.

From whisky aromas, to cooked notes, Maverick Innovations can take you on a sensory trip from a fire side in an Old Scottish Castle to the Brazilian Rainforest.

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