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Natural Foods Merchandiser

12 new food product winners & losers, September roundup

Here's a look at some of the food highlights from Natural Products Expo East 2012. While many products hit the mark by delivering nutrient-dense ingredients and flavor, others should probably go back to the drawing board.

I've rated what I saw using the First Bite system for flavor, packaging, quality standards and ingredients. Here's a key:

1 bite: Junk food
2 bites: Meets some (but not many) quality standards
3 bites: Solid product, but room for improvement   
4 bites: Nearly perfect
5 bites: Amazing in every way

Do you agree with my ratings? What products caught your attention at the show?


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