New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Foods Merchandiser

5 healthy functional beverages

By using healthful whole foods, the latest functional beverages are spinning this notoriously sugar-laden, synthetic ingredient–reliant category on its head. Chia, coconut water and oats are the big players delivering the nutrition consumers require. Major benefits such as increased energy and reduced cholesterol continue to drive category growth; and by using ingredients that shoppers already know to be healthful, manufacturers can skirt potentially litigious functional claims.

This doesn’t necessarily mean lesser-known, clinically backed ingredients are getting the boot. As consumers seek products to support weight management, brain function, eye health and other areas of wellness, beverages such as Nawgan, boosted by an efficacious dose of citicoline, won’t fade into the periphery. Just expect increased scrutiny at the shelf as consumers weigh inherently natural options against their traditional, fortified counterparts.



Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.