Alexander Merolli of Nutri+Food Business Consultants Shares Industry Trends at SupplySide East

Former General Foods and Pillsbury executive will shed new light on market dynamics.

(SEACAUCUS, NJ) April 30, 2007 – Alexander Merolli, MBA, co-founder and principal of Nutri+Food Business Consultants, a consultancy devoted to enhancing life quality by bringing new technology and opportunities to the nutrition, foods and food ingredient markets, will provide an overview of the nutraceutical market at SupplySide East, Wednesday, May 2 from 9-9:50 a.m., Rooms AB at the Meadowlands Expo Center in Secaucus, NJ.

Merolli’s presentation will address the market dynamics such as major trends, drivers and restraints for dietary supplements, functional foods and functional beverages.

“Understanding the market dynamics of the nutraceutical industry is critical in determining growth opportunities,” says Merolli, who consultancy has partnered with clients to support the development of innovative growth strategies for more than 10 years.

Nutri+Food Business Consultants, with offices nationwide, specializes in assisting clients who need enabling science and technology to solve food and nutrition business challenges, create differentiating value, or commercialize business strategies and those seeking to leverage opportunities for existing science platforms into expanded revenue opportunities, in existing or new markets. Nutri+Food Business Consultants pioneered TechQuest™, a proprietary global search methodology to identify science, technology, partners and/or acquisitions.

Merolli is also an active member of the Consultants Association for the Natural Products Industry (

For more information about NFBC call 925.462.7428 or visit

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