Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate products, presents two brand new products at this year's ISM trade exhibition in Cologne, Germany. Consumers are increasingly demanding authentic products. In addition, the origin of the products becomes more important. With the new Java dark chocolate and Cameroon milk chocolate, Barry Callebaut has extended and perfected its answers to these demands. The two new products are complementary to the company's existing Terra Cacao chocolate range.
The secret behind the new Java and Cameroon chocolates
Terra Cacao was originally launched in February 2011 and relies on Barry Callebaut's unique cocoa cultivation and fermentation method developed in collaboration with cocoa growers. This process produces zero defect beans and avoids off flavors, resulting in cocoa beans fulfilling the highest quality standards. The beans form the basis for superior chocolate with an unprecedented harmony of pure tastes and rich aromas.
Also for the creation of the new Java dark and Cameroon milk chocolate, Barry Callebaut has applied its Terra Cacao cocoa cultivation and patented fermentation methods, explaining the remarkably high quality of both new origin chocolate products.
The new Terra Cacao Java dark chocolate contains 57.5 percent of cocoa solids. It is truly exceptional because of its unique flavor, combining an especially mild bitterness with a remarkable fruitiness, topped-off with hints of yellow fruits and herbaceous notes.
The Terra Cacao Cameroon milk chocolate, with 38 percent of cocoa solids, stems from Cameroon cocoa trees yielding exceptionally big beans with a defining deep red color. The milk chocolate contains a perfect balance between the cocoa and milk taste, rounded off with soft caramel notes.
Product differentiation—in search of top quality answers to the current market trends
Barry Callebaut, known to be a proactive solution provider, aims to stay one step ahead of market developments. At its ISM booth, the company presents its six insights for the latest market trends. The Terra Cacao Java dark and Cameroon milk chocolate perfectly fit the increasing demand for authenticity and the growing importance of the origin and diversity of products.
The new products are also in tune with the increasing sensitivity of consumers with regards to sustainability and responsibility. Adding the Java dark and Cameroon milk chocolate to the Terra Cacao range contributes to a more sustainable cocoa supply chain. By improving the overall quality, farmer incomes and thus the livelihoods of the local cocoa growers and their communities are supported.
"True product differentiation can only be attained by observing the highest quality standards at all stages during the production chain. At Barry Callebaut, with every innovation and every evolution, we strive for the highest quality and exquisite taste. The new Terra Cacao Java dark and Cameroon milk chocolate products are only two out of many examples,” explains Sofie De Lathouwer, marketing director of Food Manufacturers Western Europe at Barry Callebaut. Creating balanced and top-notch flavors from origin chocolate products is often met with skepticism. It makes the harmony of pure tastes and rich aromas reached in Barry Callebaut's new Terra Cacao Java dark and Cameroon milk chocolate all the more remarkable.