Bottled Water Sales Gain Ground on Sodas and Other Beverages

Penta and eVAMOR find healthy sales in enhanced water category.

Last year, American consumers drank up more bottled water than any other beverage except carbonated soft drinks. Percapita consumption of bottled water reached 22.6 gallons in 2003, up 7.5% from 2002, when water ranked fifth in popularity among U.S. consumers. “Water has moved above coffee, tea and milk,” said Gary Hemphill at the Beverage Marketing Corp., which prepared a detailed analysis for the April/May 2004 edition of Bottled Water Reporter, a publication of

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