Cognis Sponsors Webcast on New Potential for Foods, Beverages Targeting Fat Reduction Now that Tonalin® CLA is FDA GRAS

Trends Expert Elizabeth Sloan to Reveal New Data on Changing Weight Management Market

Register Now for Free Webcast on Aug. 14, 11-11:45am ET

La Grange, Ill., Aug. 4, 2008 – How are consumer behavior and the anti-aging phenomenon impacting demand for body composition products? Trends expert Dr. Elizabeth Sloan will reveal new market data on what people are doing instead of dieting as they become more concerned about reducing body fat and maintaining muscle mass. Dr. Sloan’s trends analysis will address the new market potential for Tonalin® CLA which recently achieved FDA GRAS status for foods and beverages. Innovative new concepts will be shared for dairy products, nutrition bars and functional beverages.

Cognis Nutrition and Health, sponsor of the webcast, is the global leader in the manufacture of Tonalin®, the most clinically studied brand of CLA (conjugated linoleic acid).

When: Thurs., Aug. 14, 2008, 11:00 – 11:45 am ET


How: Live over the Internet -- Simply log on to the web at the address above.

About Tonalin® CLA:

Tonalin® ( is the original brand of CLA and is an exclusively licensed product of the Cognis Group. CLA is a polyunsaturated, conjugated fatty acid that is a natural part of the human diet, found primarily in meat and dairy products. Cognis produces Tonalin® CLA through a proprietary process that converts linoleic acid from safflowers into CLA, providing the highest quality of CLA available. Tonalin® contains the lowest amount of non-naturally occurring isomers, a patent-protected attribute that provides customers with the highest levels of active CLA isomers.

Tonalin® CLA is available in several product forms – oil, water-dispersible powder and emulsions – which offer food manufactures a broad range of options and easy processing for their new products. Tonalin® CLA is naturally sourced from safflowers, a sustainable and renewable raw material, and is not labeled as a trans fat.

About Cognis:

Cognis ( is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 7,600 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining. Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2007, Cognis recorded sales of about 3.52 billion euros and an Adjusted EBITDA (operating result) of 410 million euros.

About Dr. Elizabeth Sloan of Sloan Trends, Inc.

Dr. A. Elizabeth Sloan is the President of Sloan Trends, Inc., an Escondido, California based consulting firm that offers trend-tracking and predictions, strategic counsel and business-building ideas for food, supplement and food service/restaurant marketers. She has written more than 150 articles, co-authored two college text books on nutrition and has appeared on numerous radio and television programs, including The Today Show, Good Morning America and CBS and NBC newscasts. Dr. Sloan holds a Ph.D. in Food Science and Nutrition with a minor in Mass Communications from the University of Minnesota and a Bachelors degree in Food Technology from Rutgers University.

Minimum Requirements to listen to broadcast:

The Windows Media Player software, downloadable free from and at least a 56Kbps connection to the Internet.
If you experience problems listening to the webcast, send an E-mail to: [email protected].


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