PORTLAND, MAINE, July 23, 2007 - In direct response to the continued surge of ethnic food and beverage, Diversified Business Communications announces the launch of Cultural Food, a new brand for the next generation of its groundbreaking series of ethnic food and beverage business events and online communities. Ethnic food continues to be the most exciting area in food and beverage in the U.S. with one out of every 7 dollars spent on food and beverage being spent on ethnic foods.
“We have responded to the growing demand by leveraging our Kosher, Hispanic and Asian food and beverage brands and offering retail and foodservice professionals the largest marketplace of new, exciting ethnic food and beverage products,” says Brian Randall, Group Vice President at Diversified Business Communications.
The launch of the Cultural Food brand highlights Diversified’s long-term strategy to build highly professional and exciting events and emedia for the underserved ethnic food and beverage category buyers from both retail and foodservice. Diversified launched Expo Comida Latina in 2002 which has grown into the largest series of Hispanic professional food and beverage events in New York, Los Angeles and Houston. In 2003, Diversified strategically acquired Kosherfest and KosherToday, the world’s largest professional kosher event and business newsletter. Diversified launched All Asia Food in New York in 2004 and All Asia Food in Los Angeles in 2005.
Now building upon the categories of Hispanic, Asian and kosher foods, Diversified has created the single largest marketplace for ethnic food and beverages with www.culturalfood.com and its Cultural Food New York and Cultural Food Los Angeles events.
“We are excited to build upon the successes of our individual categories to provide the 16,000 food and beverage professionals attending our events and connecting with us online with even more value,” said Randall. “New product launches, networking, and grassroots connections with growing Hispanic, Asian and Kosher businesses are at the heart of the Cultural Food branding.”
Encompassing newsletters, websites and events, more than 16,000 food and beverage professionals look to the Cultural Food brands for news, information, new products and strategies to grow their business.
To register to attend or exhibit at one of these events, subscribe to the online news and communities, or for more information, visit www.culturalfood.com.