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Natural Foods Merchandiser

Feed sales with natural meal replacements

Feed sales with natural meal replacements
Expect further innovation as manufacturers hone in on the best delivery methods to meet the preferences of this category’s diverse audience. 

Moms on the go. Calorie-conscious eaters. Busy professionals. Active outdoors enthusiasts. Who doesn’t find healthy meal replacements appealing?

A broad range of today’s time-crunched consumers snaps up these products because they deliver nutrition and satiety—and can help with weight loss. Sales of meal replacement foods and drinks in the U.S. reached $3.2 billion in 2011, a 15 percent increase over 2010, according to Nutrition Business Journal, which predicts the category will continue to skyrocket as high-protein dieting becomes more mainstream.

In addition to shoppers looking to shed pounds, millennials trying to stay fit and baby boomers hunting for energy-boosting solutions will support continued segment growth, forecasts global-research firm Mintel.

Meal replacement products vary as much as the shoppers they entice. Ready-to-drink shakes, smoothies and bars provide portability, while powders offer customized-nutrition packages.

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