Frutarom's New Natural Raspberry WONF Captures Sweet and Subtle Tartness of Fresh Picked Berry

“Our new natural raspberry flavor WONF replicates the authentic sweetness and subtle, palate-pleasing tartness of freshly picked raspberries with all of the fresh, ripe, seedy and juicy characteristics that make it a favorite in a multitude of food and beverage applications,” announced Bill Graham, Vice President, Sales, Frutarom USA Inc.

Mr. Graham pointed out that raspberry as a stand alone flavor and in combination with other fruit flavors as well as chocolate and vanilla tastes has long been a favorite among consumers who are looking for refreshing, natural tastes. He cited a decades old article in the New York Times, June 14, 1914, that lauded the taste of raspberry, stating, ‘The summer berry (raspberry) is one of nature’s most refreshing tastes…with great thirst quenching properties.’

“There’s no doubt that the taste of raspberry is ideal for beverages, including coffee, tea, flavored water, soft drinks and cordial varieties,” said Mr. Graham. He added that the flavor’s application in jams, jellies as well as its use as fillings in bakery and dessert items is well established; commenting that raspberry is also a taste treat in ice cream, gelato, yogurt and sorbets.

Natural Raspberry Flavor WONF #918257 has a starting usage in beverages of 0.2% and for 0.2-0.3% in dairy.

For more information about the addition of raspberry to Frutarom’s line of fruit flavor WONFs and other natural fruit flavors, please feel free to contact Frutarom at 201-861-9500, or Maria Garvey, Delfino Marketing, at 914-747-1400 or via e-mail at [email protected]

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About Frutarom
Established in 1933, the Frutarom Group is a rapidly growing global flavor and fine ingredients company. Frutarom develops, manufactures and markets an extensive variety of high quality flavors and natural fine ingredients for customers in the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, food additive, and cosmetic industries. Frutarom's 20,000 products are sold to more than 10,000 customers in 120 countries around the world. The Frutarom Group has 1,500 employees worldwide and manufacturing facilities in Europe, North America, Israel and Asia.

Frutarom operates through two divisions:

Flavors Division, which develops, produces and markets flavor compounds and food systems.

Fine Ingredients Division, which develops, produces and markets natural flavor extracts, functional food ingredients, natural pharmaceutical/nutraceutical extracts, specialty essential oils, citrus products and aroma chemicals.

Frutarom provides tasty and healthy solutions to its customers fulfilling our vision: To be the Preferred Partner for Tasty and Healthy Success.

Since 1993, Frutarom has successfully implemented a rapid growth strategy that combines organic growth at above-industry levels with strategic acquisitions of synergistic companies.
Frutarom Industries Ltd. is a public company whose stock is listed on the Tel Aviv and London Stock Exchanges. As of January 1, 2003 Frutarom has been included in the Tel Aviv 100 Index.
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