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NBJ defines functional foods as foods that include "any modified food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains" (Clare Hasler, Ph.D., University of Illinois). NBJ quantifies functional foods as those with added ingredients or that are concentrated specifically for health or performance purposes. They include enriched cereals, breads, sports drinks, sports bars, vitamin-enhanced snack foods, baby foods, prepared meals, etc.
NBJ defines nutraceuticals as "A food or part of a food that offers medical and/or health benefits including the prevention or treatment of disease" (Dr. Stephen DeFelice, Foundation for Innovation In Medicine). Products range from isolated nutrients, dietary supplements and diets to genetically engineered designer foods, functional foods, herbal products and processed foods such as cereal, soup and beverages. NBJ quantifies Nutraceuticals as all natural/organic foods, all functional foods, all dietary supplements, approximately 62% of lesser evil foods and approximately 8% of market standard foods.