William Hargis, president of Switch Beverage Company, sees big potential for The Switch, his company’s carbonated 100% fruit juice line. Sales of juices and soft drinks in the U.S. totaled $61 billion last year, he noted, adding that The Switch has market potential in both categories.
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.