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Natural Foods Merchandiser
How "healthy" looks to shoppers on a food label

How "healthy" looks to shoppers on a food label

What are consumers really looking for on food labels and what terms do they associate with as healthy? 

These days, more and more shoppers seek healthier foods. But “healthy” can mean many things. What attributes are consumers looking for? Here are key clues from market research firm Mintel’s consumer survey.

60%
Read nutrition labels regularly

51%
Look for all natural on food labels

65%
Say high fiber is important when choosing packaged foods

54%
Consider reduced or low sodium an important packaged food attribute

38%
Trust retailers’ labels or signs that designate some products as healthier than others

41%
Think natural and organic markets offer the best selections of healthy foods

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