Mass Consumers Targeted in New Enzymedica Ad Effort

Enzyme Supplements' Growing Popularity Reflected in National Women’s Magazine Campaign

PORT CHARLOTTE, Fla., January 17, 2008 — Enzymedica, Inc., today announced an ongoing advertising campaign with "First for Women" magazine to promote its line of indication-specific enzyme-based finished products.

Effective immediately with the Feb. 4 issue and continuing with several issues through October 2008, Enzymedica will utilize a total of nine full-color, full-page ads educating readers on the importance of enzymes in both digestive and overall health as well as promoting several Enzymedica products including DigestGold(TM) and Pro-Bio(TM).

Enzymedica took note of the magazine's responsive audience when the company's digestive supplement DigestGold(TM) was the only product recommended in the July 30, 2007 cover story on enzyme-rich raw foods and their role in natural, healthy weight loss and increased energy.

"Given that 'First for Women' has a health-conscious audience, this campaign is a great fit for Enzymedica, as the magazine has such an impressive circulation and proven reach in the women's interest category," said Tom Bohager, president of Enzymedica, Inc. "We feel the women who read this magazine will respond well to our message."

About "First For Women":
With an estimated total audience of 4.2 million readers, "First for Women" was created to provide tips and inspirational stories that lead to daily success, empowering readers to achieve life-long dreams. It is published every third week by The Bauer Publishing Group and is available at newsstands nationwide. For more information, visit

About Enzymedica, Inc.:
Port Charlotte, Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestion issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blend(TM) process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body. Enzymedica’s products are made from only the highest quality plant and plant-based enzymes and are 100 percent vegan and vegetarian. For more information, visit

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