Natural Products Expo Asia 2007 Draws US-Giant Distributor United Natural Foods, Inc.

(6 December, 2006 - Hong Kong) – New Hope Natural Media is pleased to announce
that United Natural Foods, Inc. (“UNFI”), the foremost US wholesale
distributor of full line natural and organic products, has confirmed its first-ever
presence in the upcoming Natural Products Expo Asia to be held between 27 and 29
June 2007 at the Hong Kong Convention and Exhibition Center, Hong Kong.

Natural Products Expo Asia, organized by New Hope Natural Media, is the industry’s
only tradeshow in Asia that can attract heavyweight exhibitors from worldwide. Again,
the fair’s pulling power and importance is endorsed by UNFI which has choosen to build
up exposure in Asia through participation in this event.

“We are very excited about participating in Natural Products Expo Asia 2007, our first
tradeshow in Hong Kong. We hope this will lay the groundwork for more exposure in
the market, as well as supporting our suppliers with our global interaction,” remarks
Margaret Loew, Executive Vice President of International Business Development for
UNFI – the US independent distributor of over 40,000 natural and organic products,
from foods and beverages, personal care items to natural pet and home products.

Asia is booming. Growing health consciousness and higher spending power among
Asians have swelled the region’s market to a degree that all companies in the sector,
including UNFI, are eager to take a slice of the market. Natural Products Expo Asia
absolutely delivers the best platform for businesses to make inroads in Asia.
“We are excited that UNFI has chosen Natural Products Expo Asia 2007,
demonstrating that this event continues to be the largest, fastestgrowing
business event for the natural and organic products industries in Asia,” says,
Andrea Lee, General Manager for New Hope Natural Media Asia.

The growth of Natural Products Expo Asia year by year, in terms of scale as well as
numbers of exhibitors and visitors, has reinforced our status in the sector. As
business expansion in Asia is high on the agenda, more and more natural and
organic manufacturers and suppliers will come to seek out the limitless opportunities
presented by our mega-show – Natural Products Expo Asia.

UNFI suppliers or individual companies seeking more information on exhibiting at Expo
Asia 2007, can contact Ryan Kidder at [email protected] or call him at


Natural Products Expo Asia Event Information
Show Dates: June 27 – 29, 2007
Venue: Hong Kong Convention & Exhibition Centre,
Show Website:
Opening Hours: 10.00 a.m. - 6.00 p.m. Wednesday - June 27
10.00 a.m. - 6.00 p.m. Thursday - June 28
10.00 a.m. - 5.30 p.m. Friday - June 29

About United Natural Foods, Inc
United Natural Foods, Inc. carries and distributes more than 40,000 products to more
than 18,000 customers nationwide. The Company serves a wide variety of retail
formats including conventional supermarket chains, natural product superstores,
independent retail operators and the food service channel. United Natural Foods was
ranked by Forbes in 2005 as one of the "Best Managed Companies in America,"
ranked by Fortune in 2006 as one of its "Most Admired Companies," and ranked by
Business Ethics as one of its "100 Best Corporate Citizens for 2006." For more
information on United Natural Foods, Inc., visit the Company's website at

About New Hope Natural Media
New Hope Natural Media is the leading multimedia resource and information provider
for the healthy products industry. Our trade, consumer and custom publications, inperson
events, and e-business products and services deliver the highest-quality
industry information and community-building forums that help companies reach new
markets and attain their business goals. For more information on New Hope Natural
Media, visit us online at

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