NPA defines 'natural' personal care—how about food?

Does "natural" mean anything when it comes to personal care products? To find out, Deputy Editor Jessica Rubino chats with Cara Welch, VP of scientific and regulatory affairs, for the Natural Products Association.

NPA will soon be actively marketing the seal to natural retailers and partnering with them and manufacturers to increase consumer awareness about the label.

But how about NPA's "natural" food label? Welch shares the timeline for the potential label.

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