PNI Secures Marketing Rights For Benexia™ Chia Seed

KEARNY, NJ, MAY 15, 2008—Proprietary Nutritionals, Inc., (PNI) announced today it will now be offering the only quality-certified Chia Seed available on the market, grown under Good Agricultural Practices (GLOBAL-GAP), and carefully selected under GMP and HACCP (Hazard Analysis and Critical Control Point) international quality standards. “The Chia Seed is an ancient, gluten-free, whole grain with superior nutritional properties to help fulfill the quality and availability requirements of the Food and Nutraceuticals Industry,” stated Dean Mosca, President of PNI.

Cultivated by the ancient Aztecs as a high-energy, endurance food, Chia is one of the richest plant sources of Omega-3 fatty acids. It also contains high levels of fiber, protein, calcium, vitamins and other minerals. Plus, it offers outstanding antioxidant value – Chia has a higher ORAC value than fresh blueberries.

The marketing agreement for Benexia™ arranged with Functional Products Trading S.A. of Chile is the latest such pact representing a new trend gaining prominence in the global food industry. According to a recent news release from Datamonitor’s Productscan Online database, “new food and beverage products featuring a short list of ancient grains have doubled since 2005.

The popularity of whole grains is opening up doors for more novel, flavorful and lesser know types of grain. The newest star to emerge in the world of ancient grains is chia.”
Mosca said, “Adding Chia to your food product can give it an excellent nutritional profile, without compromising taste. It incorporates easily into a variety of foods, including baked goods, snacks, bars, and drink mixes.”

Mosca added that PNI’s Chia Seed is the GMP, HACCP, and GAP-certified source for highest purity and quality. It is available in bulk seed, sprouted seed, milled seed, flour and oil, with all inventory warehoused locally. “Not only does Chia provide a superior nutritional profile as well as outstanding versatility in product use, it has a compelling and exotic story that can enhance any marketing campaign,” he stated.

About Proprietary Nutritionals, Inc.
Proprietary Nutritionals, Inc., a subsidiary of Pharmachem Laboratories, Inc., is located in Kearny, New Jersey. PNI markets a variety of patented, scientifically proven, branded ingredients to the nutraceuticals industry, including Celadrin® Joint Flexibility & Relief, Cran-Max® Cranberry Supplement and the Berry-Max® line (Blue-Max® blueberry concentrate, Bil-Max® bilberry concentrate, Elder-Max® elderberry concentrate, and Cherry-Max® cherry concentrate. For further information, contact [email protected].

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