Specialty Beverage Makers Blaze a Rapid Growth Trail

Natural and functional beverage categories have provided rich terrain for many fast-growing startups, including such legendary brands as Odwalla, Red Bull, Glaceau vitaminwater and Pom. Within the last year, two recently launched brands have emerged as leaders in red-hot niche segments: Bossa Nova beverage in the high-antioxidant fruit segment and Millennium Products in the kombucha fermented tea sub-category. Both companies are run by founders who combined

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.