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Upstart Kombucha cofounders Caleb Hanson Josh Garner and Brian McKinney
<p>Upstart Kombucha co-founders Caleb Hanson, Josh Garner, and Brian McKinney.</p>

Upstart Kombucha rebrand attracts natural customers

There are new &#39;booch boys on the block&mdash;and their recent rebrand appeals to a sophisticated, natural customer.&nbsp;

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