There are new 'booch boys on the block—and their recent rebrand appeals to a sophisticated, natural customer.

Jenna Blumenfeld, Freelancer

February 25, 2014

3 Min Read
Upstart Kombucha rebrand attracts natural customers
<p>Upstart Kombucha co-founders Caleb Hanson, Josh Garner, and Brian McKinney.</p>

About the Author(s)

Jenna Blumenfeld

Jenna Blumenfeld

Freelancer

Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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