Why go organic? Answers to consumers' top questions

Shopping for groceries should be easy. But with so many labels and levels of regulation, from natural to organic, it's easy to see where the confusion begins. What is organic, really? And does organic mean different things in different aisles?

Join us on a virtual tour of your store, hitting all of the major sections—dairy, produce, meats, and packaged foods—and understand consumer fundamentals of organic shopping.

Originally written by Kelly Corbet, the founder of Smart Foods Healthy Kids.

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