What’s old is new again, or at least this is what the doyens of design have been telling us for years. In the case of branding, the resurgence of what is typically referred to as “modern retro” is nothing new and, in fact, is a style that continues to grow in popularity.
These 9 brands spotted on the floor at Natural Products Expo East 2019 share a penchant for vibrant colors, clean designs, clear messaging and a vintage-inspired style that can perhaps only be described as “apothecary chic.”