Who would have thought the humble oat—a grain that has blessed American breakfast tables for centuries—would be the new darling of the plant-based milk world? Whether it’s because of improved mouthfeel or the sustainability factor of growing oats with less water than irrigation-intensive almonds, plant-based milk brands across the country are innovating with new oat-containing SKUs. And these products are resonating with consumers.

With fervor around oat milks accelerating leading up to Expo West 2019, here are a few notable brands placing oats front and center in the dairy alternative category.