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Bars galore: 11 new and exciting portable snacksBars galore: 11 new and exciting portable snacks

Innovation in formulation, branding and unique flavors continue to drive the stalwart bar category.

Jenna Blumenfeld

April 1, 2020

11 Slides

Take a look at the bar aisle of any natural grocery store and you’ll find a dazzling array of nutrition bars lining the shelves. From paleo products made with just a few caveman-approved ingredients (think nuts, coconut oil and fruit), to highly crafted versions made with whey isolates and dark chocolate soy crisps, the consumer appetite for portable nutrition never seems to cease.

Sales aren’t slowing down anytime soon: Nutrition Business Journal reports sales of nutrition bars grew to $5.7 billion in 2019, with 3.7% year-over-year growth.

Innovation in product formulation, branding and unique flavors drive this growth, as evidenced by the new and interesting bars in this gallery.

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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