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beyond meat breakfast sausage

Beyond Meat takes on breakfast with new product launch

The 100% plant-based Beyond Breakfast Sausage is being touted as a better-for-you alternative to traditional pork breakfast sausages.

Beyond Meat, a leader in plant-based meat, announced its latest product innovation, Beyond Breakfast Sausage, is arriving in retail. Beyond Breakfast Sausage features 11 grams of protein per serving, with 50% less total fat, 35% less saturated fat and sodium and 33% fewer calories than a leading brand of pork sausage patties. It is made without GMOs, soy, gluten or artificially produced ingredients.

Beyond Breakfast Sausage will be available in two flavors, classic and spicy, offering the taste of traditional pork breakfast sausage with the added nutritional benefits of plant-based meat. Beyond Breakfast Sausage is a quick and convenient plant-based option that goes from frozen to finished in under five minutes and contains spices such as sage and black pepper so that it looks and satisfies just like pork breakfast sausage patties.

“Introducing Beyond Breakfast Sausage at retail stores is an exciting next step for our brand as we continue to invest in expanding opportunities for shoppers to enjoy our products at home,” said Chuck Muth, chief growth officer at Beyond Meat. “We’re very pleased with our retail momentum to date and entering the breakfast meat category was the natural next step for our brand as we look at our runway for future growth.”

In the U.S. retail locations that stocked this brand for the 52-week period ending Dec. 29, Beyond Meat grew 26 times faster than the largest competitive brand in the category during the same period, according to SPINS. More recently, with brand velocity growth of 127% in the 12-week period that ended Dec. 29, Beyond Meat owned the four best-selling SKUs across the plant-based meat category by a wide margin.

The Beyond Breakfast Sausage is comprised of simple, plant-based ingredients and is designed to look, cook and satisfy like traditional pork breakfast sausage. Other highlights include:

  • 11 grams of protein per serving, a complete protein source provided by peas and brown rice.
  • 35% less saturated fat, 50% less total fat, 33% fewer calories and 35% less sodium than the leading brand of pork sausage patties.
  • No added cholesterol, nitrates, nitrites, antibiotics or hormones.
  • Non-GMO Project Verified.
  • Made without soy, gluten or artificially produced ingredients.
  • Certified Kosher and Halal.

The Beyond Breakfast Sausage will arrive coast-to-coast on store shelves by the end of March and will be available at select retailers including ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods. Shoppers will be able to find it in the premium breakfast meat section of the frozen aisle with an SRP of $4.99 for six patties.

Source: Beyond Meat, Inc.

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