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Natural Products Expo

Natural Products Expo West trend preview: Better breakfast options

The most important meal of the day is making a comeback in 2020 with delicious products that embrace sustainability and traceabiity.

The already-crowded cereal aisle is getting some innovative new products that might make intermittent fasters opt to skip dinner instead. New cereals are touting no grains, ancient grains, new ways with grains—or all of the above—while popular functional ingredients such as collagen are fueling pancakes.

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