Informa Markets’ New Hope Network, producer of Natural Products Expos East and West, has formed strategic partnerships with HowGood, the world’s largest product sustainability database, and SPINS, a leading wellness-focused data company and provider of the industry’s most advanced product intelligence platform, to harness the power of data for a practical and powerful digital discovery tool. Informa announced the partnerships Monday.

The tool will officially launch at Natural Products Expo West—scheduled for March 7-11, at the Anaheim Convention Center in California—for buyers and brands to use at the two events and year-round. Through this digital discovery tool, New Hope will better serve the market as it increases transparency and brings sustainability and other ESG considerations into the buying process. At the same time, the tool extends New Hope Network’s standards process to broaden and strengthen the integrity of the show floor and marketplace.

“Our role at New Hope Network has always been making connections between retailers and CPG brands, guided by our values of integrity, sustainability and purpose,” said Carlotta Mast, senior vice president and market leader at New Hope Network. “Our marketplace is exploding, with the U.S. natural and organic industry forecasted to surpass $400 billion by 2030. This growth makes it more important than ever for us to work with best-in-class partners such as HowGood and SPINS who can help us provide solutions that emphasize integrity and transparency.”

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Expanding upon the decades-long partnership with SPINS will allow New Hope Network to extend its standards process and deliver greater product and ingredient transparency at events.

"SPINS has been a proud partner and supporter of the New Hope Network as they continue to play a vital role for the health and wellness industry. Now, we are expanding our partnership by making available the world’s most advanced product intelligence platform that powers stronger collaboration between brands and retailers to transform merchandising and power modern commerce," said Jay Lovelace, president of SPINS. 

The partnership with HowGood will bring climate and other ESG considerations to New Hope Network events through the power of the world’s largest database on food and personal care product sustainability. With data and analysis for more than 33,000 ingredients and materials, HowGood powers strategic decision-making for leading brands, retailers and suppliers to measure, improve and communicate their environmental and social impact.

“Our collective vision is to help brands, retailers and suppliers further align with the sustainability-related values of a rapidly growing share of consumers,” said Alexander Gillett, CEO of HowGood. “We are thrilled for the potential impact this new partnership will deliver, giving even more brands the ability to be discovered for their sustainability attributes and seamlessly communicate this information to potential buyers, providing unparalleled transparency and insight.”

Source: New Hope Network