New Hope Network is part of the divisionName Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

beyond-meat-carls-junior-burger.jpg Carl's Jr.

One analogue meat patty is taking the lead

As the leading alt-meat brands battle burgers at restaurants, here's which one is winning.

The rise of the next-generation vegan burger has been impossible to ignore, with the two biggest names—Impossible Burger and Beyond Burger—taking the lion’s share of the plant-based trend so far.

But which big brand name has come out on top? According to consumer intelligence firm Gravy Analytics, although the meat-alternative market did not appear to make a discernible dent in overall restaurant performance, restaurants serving Impossible Burger (including Burger King and Applebee’s) appeared to outperform restaurants that serve Beyond Burger (including Carl’s Jr. and TGI Friday’s) in total foot traffic.

Specifically, foot traffic to restaurants serving Impossible Burger was down 3% from 2018 to 2019, while foot traffic to restaurants serving Beyond Burger was down 16% from 2018 to 2019. 

“Impossible Burger's restaurant-first approach may have also helped make their burger an especially hot commodity,” Gravy Analytics CEO Jeff White said. “Folks have been able to buy Beyond Meat products in stores for some time, but the Impossible Burger is available only in restaurants and won't reach the grocery aisle until later this year.”  

restaurant-hospitality-225.pngThis piece originally appeared as part of a larger article on Restaurant Hospitality, a New Hope Network sister website. Visit the site for resources for independent restaurant operators.

 

What brands are changing the face of animal-based products, take a look at the leaders and how they are made:

Meat

Fish

Eggs

Dairy

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish