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Packaging spotlight: 12 colorful rebrands that bring joy to holiday shopping

Check out some notable fun and funky new natural brand refreshes that surfaced over the past few months.

This year, bright colors with a retro touch are all the rage. It's no surprise given how shoppers are (still) looking to liven up their day-to-day lives with products that convey a sense of joy. 

Click through this gallery to see this kind of joyful rebrand in action, from tea-infused sparkling water to an innovative plant milk concentrate.


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