Halloween is just over a week away, marking the beginning of a sugar-fueled retail high that will hopefully last through the end of the year. Considered the second most important shopping holiday after Christmas, Halloween has moved squarely into the retail sweet spot, with the National Retail Federation estimating approximately $8.8 billion in sales this Halloween—$2.6 billion of which will be spent on candy.
Even so, consumers are increasingly searching for cleaner ways to enjoy this confection-crazed holiday. Unsurprisingly, this mirrors the growth pattern of the candy category overall, which, according to a recent SPINS report on “Cleaner Candy,” is being overwhelmingly driven by natural and specialty products.
Both children and adults can enjoy these cleaner, natural treats to help take the fear out of Halloween indulgence.
