Whether you start your day with coffee, tea or some buttery herbal blended concoction that falls somewhere in between, the ritual of drinking an O.G. functional beverage has been around for millennia. Smart beverage brands adopt existing consumer rituals—be that sipping on coffee first thing in the morning or ending the day with a beer—and reformulate them for improved wellness.
From hemp extract-infused coffee beans to hop-brewed bubbly tea, these coffee, tea and herbal "koffee" products are prime examples of creative ways to consume caffeine or achieve a state of "wakeful calm."
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