The holiday season is just around the corner, bringing with it a flurry of culinary preparations that will satiate consumers’ cultural and culinary appetites for those nostalgic desserts that have long been synonymous with this time of year.
Even so, indulgence during this time isn’t what it used to be now that health and wellness are now top of mind among a growing number of consumers. These changing health paradigms have led to a fundamental shift in consumers’ relationship with sweets.
Fortunately, this does not require them to eschew such beloved treats entirely. There are many better-for-you baking ingredients available on the market today that can be readily substituted into favorite recipes; this way, holiday desserts can continue embodying the traditions of the past while reflecting the food trends of the future. This might mean adhering to vegan, keto or paleo lifestyles, respecting food allergies such as dairy and gluten and being more accepting of consumers’ growing tendency to seek out less sugar and more nutritionally wholesome food options.
The following baking ingredients embrace this trend, while also celebrating shoppers' enduring love for holiday sweets.