Whether loose-leaf, bagged or ready-to-drink, tea of all forms has been a staple category in natural retail stores for decades. Tea’s reputation as a daily health ritual has boded well for the category. According to the Tea Association of the U.S.A., tea can be found in almost 80 percent of all households, and in 2016, Americans consumed almost 84 billion servings, mostly made from black tea. As brands continue to innovate in convenience (which includes ready-to-drink), health benefit, conscious sourcing and high-end specialty teas, the Tea Association estimates that compound annual growth will range from 4 percent to 6 percent.
Here, find inspiring teas and herbal tisanes contributing to category growth.