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Upstart brands re-imagine the functional benefits of caffeine

coffee beans in jars
“Functional coffee” is growing quickly with benefits that include weight loss and wellness.

First there was coffee, and it was fine. The game was ground beans produced en masse, and the specifics of the bean’s flavor or origin story were of little consequence. We rode this “first wave” of coffee quite happily for many decades, until European sensibilities around coffee and café culture came to the fore in the 1980s and Starbucks grew to symbolize a second wave in coffee. This was espresso, and America would never be the same.

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