It's not just bright colors and cool typeface. Designing food packaging is a lot more involved—and the stakes are pretty high. Not only must packaging preserve and contain a food, but also it must convey company values, ethics and practices. Plus, it's a main reason why consumers buy products in the first place—remember that snap decisions are made when perusing aisles.
Register to view the full article
Register for NewHope.com and gain access to premium content including the Natural Products Industry Market Overview, webinars, and white papers.