Natural functional ingredients in drinks are trending, according to bevnet.com, in an article that looks at the top five.
Plant-based proteins are hot, reports the beverage industry news source, noting WhiteWave’s $550 million purchase of Vega. They point out whey, but also note rice, pea, oat and algae as growing in popularity and call out grass-fed milk protein for being “as clean label as it comes for stuff that comes from animals.”
With cannabis extracts fast becoming a highly relevant market, we’re heading for a “drinkables revolution.” Companies “that find the right way to blend it into a tasty, memorable drink will go a long way toward making new brands soar,” – as long as they get the labeling right.
As the medical community’s discussion of inflammation response swells, turmeric moves to the mainstream in beverages, “getting dumped in everything from HPP juices to OJ.”
Rich, monounsaturated fats like avocado and coconut cream are appearing in drinks more and more.
Why? The increasing popularity of meat-based bars, studies that show that fat can burn quicker for athletic performance, and their ability to boost the nutritional complexity of beverages that substitute for meals.
Lastly, bevnet.com calls out mushrooms like reishi mushrooms and chaga mushrooms for their influence on the immune system.