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Get Energized: How the Stimulant Energy Category is Evolving


Get Energized: How the Stimulant Energy Category is EvolvingThe burgeoning energy trend has opened up opportunities for emerging niche segments; especially for a sustained energy benefit targeting women, older adults and athletes.  While the need remains for an immediate energy boost, new consumers to the energy category are interested in more than that.  This article addresses these new markets and consumer interest in a simpler ingredient list, less sugar and calories, better taste and more alternatives across a variety of consump­tion formats.


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