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Can personalized nutrition go global?

Petri dish
Yes, but slowly, and with lots of caveats, say experts.

It’s been a promising year for the domestic personalized nutrition/medicine market, with 23andMe launching an expanded direct-to-consumer genetic test after a two year battle with the Food and Drug Administration, partnering with Quest Diagnostics to expand its DNA testing reach, and UBiome, Wellness FX, and Pathway Genomics all rolling out ambitious new products. Financial services firm UBS, which once doubted the category, is even saying it’s “increasingly

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