Natural Foods Merchandiser

By the numbers: Consumers want all businesses to support wellness

Getty Images By the numbers: Modern-day wellness infographic
Today's consumers define wellness as feeling connected and making a positive difference, and they want all industries—even auto, airlines and banking—to offer wellness options.

The Ogilvy Wellness Gap study, released in October 2020, found that consumers are increasingly spending money with brands that offer "activities, choices and lifestyles that lead to a state of holistic health and wellbeing." While wellness is often part of a natural products retailer's mission, the economics behind wellness might surprise you.

 Modern-day wellness infographic

Click on download, below, for a printable PDF.

 

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