Amazon's #1: Nutiva Coconut Oil Most-Wished-For Organic Food Gift

(Santa Paula, Calif. ~ December 17, 2009) Americans creating holiday wish lists on are hoping that Santa leaves them a 54-ounce jar of Nutiva® Coconut Oil. The week before Christmas, the unrefined organic coconut oil was the most requested organic and natural food gift on Amazon--topping organic tea, soymilk, coffee, agave syrup, and lollipops--as well as other superfood categories including cacao nibs, maca powder, goji berries, and chia seeds. In fact, Nutiva® has a record seven top sellers in Amazon’s Top 100 Best Organic and Natural Items, including three sizes of Coconut Oil, two sizes of Hempseed, the three-pound Hemp Protein + Fiber, and the three-pound Hemp Protein 50%.

One Amazon customer described his experience of Nutiva’s virgin Coconut Oil: “I've tried two of the major coconut oil brands. I ordered Nutiva® just to see how it tasted, because the price was so good, if it didn't taste right I'd just use it on my skin. It is the BEST tasting oil I've tried.”

In response to the rating, Nutiva® founder and CEO John W. Roulac said, “The strong showing on Amazon reveals the public’s increasing awareness of the many health benefits of organic coconut oil.”

How is so much coconut oil being used? This question was recently posed to Nutiva® fans on Facebook. Here are a few of the many ways respondents said that they use it for personal care: as a massage oil, a makeup remover, a suntan oil, a hair conditioner, a shoe polish, a face and body moisturizer, a toothpaste (mixed with baking soda), and to prevent stretch marks in pregnancy. Facebook fans said that, in the kitchen, they use Nutiva® Coconut Oil in smoothies, on popcorn, as a frying oil, in cakes and cookies, on hot cereal or breakfast toast, as a substitute for cream in vegan soups, and even as a nutritious dog food additive.

In the Indian medicinal system known as Ayurveda, coconut oil has traditionally been used extensively, and many athletes, dieters, and body builders choose the oil because it contains fewer calories than other oils and its fat content doesn’t accumulate in the heart and arteries.

Roulac is confident that Nutiva’s coconut oil will continue to boost the sales of his fast-growing company. “While going through one of the most economically challenging periods since the Great Depression, we’re riding the wave of a tsunami of interest in our products. We plan to continue researching and developing new products that nourish people and the planet.”

As provider of the world’s best-selling brand of organic coconut oil, Nutiva® has begun planting 100,000 new coconut palms in the Philippines, to improve the lives of coconut growers and help reduce carbon in the atmosphere. Nutiva® also supports the efforts to grow hemp in America by working with Currently Nutiva® sources its organic hemp seed, hemp oil, hemp protein, and hemp bars from Canada because the US federal government does not allow the growing of hemp.

For more information on Nutiva®, visit Also watch raw food chef, Ani Phyo, prepare a Nutiva® Hemp and Coconut SuperFood Shake at

About Nutiva: Nutiva® is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva® is the world's best selling brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. For product specials and Nutiva® news, you may follow us on Facebook.
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