American Bioceuticals Selects IMG to Initiate Branding, Communication Campaign

SALT LAKE CITY, February 27, 2007 -- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a working relationship with American Bioceuticals(tm). IMG will develop and execute an integrated branding campaign including Web site development, advertising and public relations. The campaign will focus on launching American Bioceuticals' first four over-the-counter (OTC) medicines – Lipreve(tm) for cold sores, Orul(tm) for canker sores, Zostamine(tm) for shingles and Crampamine(tm) for muscle cramps.

"IMG is proud to be working with such an innovative company as American Bioceuticals, as all their unique OTC products are 'firsts' in their respective categories," stated Jeff Hilton, IMG president and partner. "We are confident that this branding and communications campaign will position American Bioceuticals as a leader in providing safe, effective OTC health solutions."

Integrated Marketing Group ( is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.

American Bioceuticals ( was created to help address the escalating nationwide self-care trend toward more effective and less invasive ways to prevent and treat self-limiting health conditions. Millions of Americans have made reducing doctor visits and diagnosing and treating themselves whenever possible a priority, but for many, finding remedies that are safe and efficacious is a challenge. Collectively, nearly 85 percent of the American population suffers from at least one of the common conditions the four new American Bioceuticals products address. The four products being Lipreve, Orul, Zostamine and Crampamine, which addresses cold sores, canker sores, shingles and muscle cramps, respectively. Additionally, the company is dedicated to researching and introducing additional effective over-the-counter health solutions into the marketplace.

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