MINNEAPOLIS – Now there’s a tasty and convenient way to be a healthy “breadwinner" for your heart. Oroweat® Whole Grain & Oat Bread is the first bread to contain Cargill’s CoroWise™ Brand Naturally Sourced Cholesterol Reducer™ plant sterols. Plant sterols have been clinically shown to help lower cholesterol.
Three delicious slices of Oroweat® Whole Grain & Oat bread each day, as part of a diet low in saturated fat and cholesterol, will provide at least 0.8 grams of plant sterols, which may help reduce LDL cholesterol* (often called “bad” cholesterol).
Just as cholesterol is present in all animals, plants have a “sterol” of their own that is a natural cholesterol blocker. To the body, plant sterols look a lot like cholesterol, but they are not absorbed in the body like cholesterol. Therefore, when you digest a meal, plant sterols compete with cholesterol and help to block cholesterol’s absorption. Reducing total and LDL “bad” cholesterol levels in the body is recognized as an important way of reducing one’s risk for heart disease. In fact, the efficacy of plant sterols is supported by more than 50 years of clinical research indicating that eating plant sterols can lower LDL cholesterol.
More good news: the addition of CoroWise™ brand cholesterol reducers does not affect the flavor, texture or calorie content of your favorite foods or beverages.
“We understand the importance of reducing cholesterol through a sensible diet and exercise program and are committed to helping consumers live a healthy lifestyle. We are excited that CoroWise™ brand cholesterol reducers are now available in Oroweat® Whole Grain & Oat bread,” said Dan Larson, Oroweat Marketing Director.
In addition to containing CoroWise™ brand cholesterol reducers, Oroweat® Whole Grain & Oat bread is made with 100 percent whole grain and whole oats, providing the nutritional benefit consumers expect from Oroweat. The bread is also a good source of fiber, vitamins, minerals, phytonutrients and antioxidants, and contains no hydrogenated oil or trans fat.
“This new bread launch represents just one example of Cargill’s success in helping customers offer consumers new products that reduce cholesterol levels,” said Steve Snyder, vice president of sales and marketing, Cargill Health & Food Technologies. “Oroweat® Whole Grain & Oat bread made with CoroWise™ brand cholesterol reducers meets the needs of health-conscious consumers, who now have another way to help maintain their heart health,” said Snyder.
*Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Consuming 50 grams of Oroweat® Whole Grain & Oat bread, approximately one and a half slices per eating occasion, provides at least 0.4 grams of plant sterols.
Cargill is an international provider of food, agricultural and risk management products and services. With 142000 employees in 61 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.
Oroweat is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and distributes leading brands such as Mrs Baird's, Oroweat, Thomas', Entenmann's, Tia Rosa, Francisco, Bimbo and Marinela. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 82,000 associates and operations in 15 countries throughout the Americas, Asia and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.