CLIF Kid(TM) Introduces New Organic Fruit Flavors

BERKELEY, Calif., Jul 29, 2008 (BUSINESS WIRE) -- CLIF Kid(TM), the line of organic and great-tasting snack solutions offering balanced nutrition for active kids, today added four new fruit flavors to their Organic ZBaR and Organic Twisted Fruit lines. CLIF Kid's new fruit flavors make it even easier for kids to enjoy snacks made from real fruit at home, school or on-the-go because of their convenient portability. As with all CLIF Kid products, the new CLIF Kid flavors help busy parents provide healthy and delicious options to their active kids with picky palates when they don't have time to bake from scratch or when they want to offer variety in their kids' snacks.

New Apple Cinnamon and Blueberry fruit flavors join the CLIF Kid Organic ZBaR(TM) family of baked whole grain organic energy bars for kids. Organic ZBaR is an excellent source of complex carbohydrates, as well as valuable antioxidants and fiber. CLIF Kid Organic ZBaR was rated #1 among healthy vending machine snacks by the Snackwise(R) Nutrition Rating system, which rates snack food by nutrient density to help schools make smart vending machine choices. The line also includes Honey Graham, Chocolate Brownie, Peanut Butter and Chocolate Chip flavors. (SRP: $0.79)

The CLIF Kid Organic Twisted Fruit(TM) line added Pineapple and Grape to its roster of chewy fruit rope snacks, which contain one serving of organic fruit in each single serve package. Organic Twisted Fruit helps kids meet their daily two to four servings of fruit. The line also includes Strawberry, Sour Apple, Mixed Berry and Tropical Twist. (SRP: $0.79)
"Most kids fall short of the recommended two to four servings of fruit per day," said Karen Jobb, Director of CLIF Kid Brands. "Making healthy on-the-go snacks made from real, organic fruit is just half the battle. If it doesn't taste good, it doesn't matter how nutritious it is, they won't eat it. We asked kids to tell us which fruit flavors they liked most so we could help them develop a love for the delicious, natural and nutritious taste of fruit."

CLIF Kid is USDA-certified organic and made with entirely natural ingredients. The line contains no trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, flavors, colors or preservatives. CLIF Kid Organic ZBaRs and Organic Twisted Fruit are available nationwide through supermarkets, specialty stores and grocery outlets, such as Whole Foods and Target.

About Clif Bar & Company
Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF(R) BAR energy bar, delivering Nutrition for Sustained Energy(R), and LUNA(R), The Whole Nutrition Bar for Women(R). Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product.

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