DSEA Exceeds The ‘Just Like Me’ $100 Coupon Offer Goal

Support from industry leaders puts campaign coupons over the top

Sarasota, Florida – August 9, 2007- The Dietary Supplement Education Alliance (DSEA) has exceeded its couponing goal for the upcoming ‘Just Like Me’ advertising campaign. The response from industry leaders has been overwhelming, and more than $100 in coupons will be provided as part of the campaign.

Companies including NBTY, GNC, NOW, Natrol, Enzymatic Therapy, Vitamin Shoppe, and Natural Factors are participating in the couponing offer. The couponing is part of the overall ‘Just Like Me’ campaign that includes television, radio, print and other support media and will be launched in October. The program is specifically geared to having a measurable impact on take-away sales at retail, which will be measured in three test markets.

The ‘Just Like Me’ program has gained significant support from the industry with funding from a wide variety of organizations including suppliers, manufacturers, retailers, publishers and others. It is the first paid advertising campaign backed by a coalition of industry supporters.

About DSEA:
DSEA is a coalition of industry leaders whose mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its donors include nutritional and dietary supplement suppliers, manufacturers, retailers and publishers.

Since its inception five years ago, DSEA has generated millions of media impressions increasing public awareness of the benefits of nutritional supplements through its education project, the Dietary Supplement Information Bureau (DSIB). In addition to media outreach, DSEA has produced a Web site, www.supplementinfo.org <http://www.supplementinfo.org/> , which has become a well-known resource for objective information about nutritional supplements accessed on an ongoing basis by media, consumers, health professionals and legislators.

DSEA board members include the American Herbal Products Association, The Canadian Health Food Association, Capsugel, Herbalife (HLF), NBTY, the Natural Products Association, Natrol, Inc.(NTOL), New Hope Natural Media/Penton Media, Virgo Publishing and the Vitamin Shoppe.

For information, contact Deb Knowles by phone 941-349-9044 or e-mail [email protected].

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