DSEA Premieres ‘Just Like Me’ Logo

Sarasota, Florida – July 9, 2007- The Dietary Supplement Education Alliance (DSEA) has released the new ‘Just Like Me’ logo, designed by Integrated Marketing Group as part of the ‘Just Like Me’ advertising campaign set to launch this fall. This is the first paid advertising campaign supported by a coalition of dietary supplement industry members.

The ‘Just Like Me’ logo makes a statement with a bold, red speech bubble announcing “JustLikeMe.org.” This mirrors the testimonial-style approach featured in the ‘Just Like Me’ campaign, where healthy, happy, active people encourage consumers to take dietary supplements just like they do, or “Just Like Me.” It was selected from among six different logo directions developed by Integrated Marketing Group. This logo will appear in the television commercial, on the print advertising, and on merchandising aids to give the campaign a unified and integrated look.

“Our creative team developed this logo as an embodiment of the ‘Just Like Me’ value proposition, which is everyday people living a healthy lifestyle made possible, in part, by dietary supplements. We believe this theme and logo can serve as a rallying point for industry as we collectively seek to improve our image and remind consumers to take their supplements.”

“We’ve had a wonderful response from consumers used to test the logo,” said Elliott Balbert, DSEA board member heading the ‘Just Like Me’ effort. “The bold color and fun statement really capture your imagination.”

The ‘Just Like Me’ campaign, which launches nationally in October in the health food channel, will include television commercials in three test markets. The ‘Just Like Me’ program has gained significant support from the industry with funding from a wide variety of organizations including suppliers, manufacturers, retailers, publishers and others. The ‘Just Like Me’ logo will be authorized for use by all campaign participants.

About DSEA:

DSEA is a coalition of industry leaders whose mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its donors include nutritional and dietary supplement suppliers, manufacturers, retailers and publishers.

Since its inception five years ago, DSEA has generated millions of media impressions increasing public awareness of the benefits of nutritional supplements through its education project, the Dietary Supplement Information Bureau (DSIB). In addition to media outreach, DSEA has produced a Web site, www.supplementinfo.org, which has become a well-known resource for objective information about nutritional supplements accessed on an ongoing basis by media, consumers, health professionals and legislators.

DSEA board members include the American Herbal Products Association, The Canadian Health Food Association, Capsugel, Herbalife (HLF), NBTY, the Natural Products Association, Natrol, Inc.(NTOL), New Hope Natural Media/Penton Media, Virgo Publishing and the Vitamin Shoppe.


For information, contact Deb Knowles by phone 941-349-9044 or e-mail [email protected].

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