Eat Well Be Well Foods Hit On Target For Consumers

New line of sugar-free foods ideal for diabetics and health-conscious families now available at Target stores

HOOD RIVER, OR (August 16, 2006) – Eat Well Be Well Foods, Inc. announces its products are now available at SuperTarget® (NYSE: TGT) stores in the Texas and Minnesota markets. This nationally distributed brand of breakfast and snack foods boasts great-tasting no sugar, no sugar alcohol products developed for diabetics, pre-diabetics, and those struggling with their weight. Most people don't realize that products with sugar alcohols cause the stomach upset (gas, cramping, bloating, diarrhea) that is commonly associated with reduced-sugar and sugar-free foods. Eat Well Be Well Foods is taking the lead by offering products that contain slow-burning, complex carbohydrates and are always free of sugar alcohols.

Eat Well Be Well Food’s mission is to provide genuinely healthy, sugar-free foods that assist in the management of diabetes, obesity and overall wellness, and is dedicated to educating and helping consumers better their lives through nutrition. Target clearly shares the same interest in consumer health and well-being, offering products and educational information on fitness and nutrition, and even a section on their website devoted to living with diabetes.

“We believe partnering with Target is a great opportunity for the Eat Well Be Well family of products to reach mainstream America,” said Jim Keller, president of Eat Well Be Well Foods. “We share the same commitment to enhancing the lives
of people with diabetes and families nationwide who strive to live healthier lives
by managing their nutritional habits.”

From national partnerships to local initiatives and their own internal programs, Target is committed to making American communities better places to live. In 2005, Forbes named Target “Most Charitable Company.” Eat Well Be Well Foods shares in this commitment to the community. As part of its effort to educate consumers about the common use of hidden sugars and sugar alcohols, Eat Well Be Well Foods works closely with members of the American Association of Diabetic Educators (AADE) and is also a proud supporter of Juvenile Diabetes Research Foundation (JDRF), providing generous support for programs and services across the country.

All three varieties of Eat Well Be Well cereals are now available at SuperTarget® stores in Minnesota and Texas. Eat Well Be Well Foods is committed to partnering with food lovers everywhere to provide healthy foods free of the sugar and sugar alcohols that contribute to the disturbing statistics surrounding diabetes and obesity. These great tasting meals are formulated to really work and are priced to be healthy options for everyone.

All nine Eat Well Be Well products, including oatmeal, cereal bars and chocolate bars, are distributed to leading grocery, drug and health foods stores nationwide. These products can be found in the specialty aisles at other principal stores, such as Albertson’s, Cub Foods, Fiesta, HEB and Kroger.

About Target Stores:
Minneapolis-based Target Stores serves guests at 1,055 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. The largest division of Target Corporation (NYSE:TGT), Target Stores gives back more than $1.5 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About Eat Well Be Well:
Eat Well Be Well Foods, Inc., headquartered in Hood River, OR, is the leading innovator, marketer and manufacturer of genuinely beneficial, great-tasting foods that assist in the prevention and management of diabetes and combat obesity. Eat Well Be Well cares deeply about the health and welfare of its customers and will continue to create products that taste great and really work. All Eat Well Be Well products are available at leading grocery, drug and health food stores nationwide, or online at

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