Hearts&Minds Ships Heart Healthy, Omega-3, Peanut Butter

CHICAGO -- May, 7, 2008 – Hearts&Minds LLC, a new food company dedicated to making the foods that you love to eat better for you and with great taste, today announced that it has introduced a new product: Hearts&Minds Peanut Butter with Olive Oil and Omega-3 (EPA/DHA). This natural peanut butter is the first peanut butter made with the consumers’ heart in mind, and is the first to use olive oil and omega-3(EPA/DHA).
Hearts&Minds peanut butter helps consumers win the battle between eating what they like and what is good for them. Some of the key differences between Hearts&Minds peanut butter and other products are:
 Heart-healthy olive oil replaces 40 percent of the peanut oil
 100mg per serving of omega-3 (EPA/DHA), great for brain, eye and heart health
 More roasted peanut flavor

The patent pending peanut butter formulation with olive oil and omega-3 (EPA/DHA) allows Hearts&Minds peanut butter to be the first peanut butter with a health claim: “Limited and inconclusive scientific evidence suggests that eating about two tablespoons of olive oil daily may reduce the risk of coronary heart disease due to the monounsaturated fat in olive oil. To achieve this possible benefit, olive oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day. One serving of this product contains six grams of olive oil.”

“It is difficult for people to change their diets because they want to eat the things they like. We also know that even though it was possible to make food products healthier, either they were too expensive for the large consumer product companies or there were sacrifices in taste,” said Robert Gonzalez, President Hearts&Minds. “By focusing on making a great tasting peanut butter that has heart healthy olive oil and omega-3 (EPA/DHA), we have a great product that will be successful in the natural and organic market which is a growing and profitable segment.”

Hearts&Minds Peanut Butter is available in crunchy and creamy types and the product is already in stores in California, Illinois, Maryland, Massachusetts, Missouri and Wyoming.
Hearts&Minds expects to significantly increase its distribution through its recent agreement with SourceOne Sales and Marketing, a national syndicate of food brokers, to market Hearts&Minds Peanut Butter.

Hearts&Minds was founded by a trio of experienced entrepreneurs from the food and nutrition industry: President Bob Gonzalez, a business executive with more than 20 years in food, nutrition, biotechnology and food ingredients at Monsanto, Henkel, Bunge, and NewNeural. Gonzalez is a chemical engineer and University of Chicago MBA. Len Stark PhD with more than 20 years experience, co-founded Enzytech, one of the first companies to use advanced technology to produce new food ingredients, and led the management buy-out, from Amoco, of Isogen, a biotechnology nutrition company later sold to Monsanto; and, Akiva Gross PhD with more than 20 years of experience in the development of novel food ingredients, co-founding Enzytech and Opta Food Ingredients, and leading R&D efforts at Monsanto, NutraSweet and CP Kelco.

About Hearts&Minds, LLC
Hearts&Minds LLC is a new food company dedicated to making the foods that you love to eat, better for you and with great taste. Founded by a trio of experienced entrepreneurs from the food industry, Hearts&Minds creates great tasting products thoughtfully made with the consumer’s heart in mind by using heart healthy olive oil and omega-3 (EPA/DHA) to replace a portion of the fat in foods consumers love. More information is available online at www.hearts-n-minds.com or by calling 630-428-4634.

About SourceOne
SourceOne Sales and Marketing is a nationwide network of food brokers with extensive experience and relationships with stores and distributors representing over 40 products from more than 33 manufacturers. SourceOne has over 45 representatives from its 25-plus broker members leveraging their executive level contacts with all of the significant distributors and stores. In addition, SourceOne brings years of marketing expertise and experience to its supplier members. More information is available by calling 212-922-1610.


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