Iams Veterinary Formulas Introduces New Probiotic Supplement

In pursuit of their mission to enhance the lives of pets, Iams Veterinary Formulas launched Prostora(TM)Max, a new probiotic supplement for dogs that helps nutritionally manage digestive upsets -- such as diarrhea -- and helps maintain digestive health. This dietary supplement delivers clinical results with the patent-pending probiotic strain Bifidobacterium animalis.

Probiotics are beneficial bacteria that provide health benefits to the dog. These microbial gut flora are critical to a dog's immune system and important in the maintenance of GI health; in fact, imbalances in the gut flora could cause GI disruption. With new research it is becoming evident that there are differences among probiotic strains with respect to the types of benefits they are capable of providing. Different strains of the same species have been noted to vary in effective characteristics, including stability, survivability, and perhaps most importantly, clinical efficacy.
The canine-derived probiotic found in Prostora(TM)Max is clinically proven to aid in the nutritional management of diarrhea while helping to protect and enhance digestive health.

"Iams Veterinary Formulas is proud to introduce Prostora(TM)Max, our latest innovation for veterinarians," said Amy Dicke, DVM, Technical Services Veterinarian at P&G Pet Care. "Probiotics are a new standard in nutritional health for restoring intestinal flora balance, improving digestive function, and aiding in the relief of diarrhea."

In development since 2001, the proprietary, patent-pending strain of probiotics in Prostora(TM)Max was developed in partnership with Alimentary Health Ltd. of Cork, Ireland. Alimentary Health is a worldwide leader in the research, discovery, and clinical development of probiotics.

"Today's Prostora(TM)Max launch comes as a result of our continued successful collaboration with P&G. We are pleased that our ongoing efforts have once again resulted in Alimentary Health technology making it into the marketplace," said Barry Kiely, CEO of Alimentary Health Ltd. "We are proud of our longstanding association with such a leading multinational company."

Continuing P&G's Connect + Develop strategy of partnering with external companies to deliver innovation to the marketplace, this is the second collaboration between P&G and Alimentary Health; P&G Healthcare is using Alimentary Health's Bifidobacterium infantis 35624 strain in their human probiotic supplement, Align(R).

Prostora(TM)Max, available through veterinarians, comes in a soft, tasty, chewable, convenient treat form that dogs love. This easy to use form makes dosing simple and provides a rewarding interaction between the owner and dog.

About P&G Pet Care
For more than 60 years, Procter & Gamble Pet Care, the maker of Iams, Eukanuba, and Iams Veterinary Formulas has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Iams Veterinary Formulas or general pet care and nutrition information, call the Iams Veterinary Formulas Specialists at (800) 535-8387. You can also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Alimentary Health
Alimentary Health is a development stage specialty biotechnology company located in Ireland. The company is focused on the discovery, development and commercialization of proprietary probiotic and pharmabiotic treatments for gastrointestinal disorders and other inflammatory conditions. Alimentary Health is the foundation industry partner of the Alimentary Pharmabiotic Center based at University College Cork, Ireland. www.alimentaryhealth.ie

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