Introducing CranAssure

NORTHRIDGE, Calif., Sep 29, 2006 (BUSINESS WIRE) -- Millions of Americans visit their doctors each year to get help with their urinary tract system.(1)

To help provide consumers with maximum urinary tract health support, Pharmavite LLC announced today an exclusive licensing agreement with Ocean Spray(R) Cranberries Inc. to use Ocean Spray's strongest cranberry extract in CranAssure and feature the Ocean Spray name, trademark and logo on the product's label. Sold under Pharmavite's Nature's Resource(R) brand, new CranAssure combines Ocean Spray's high potency cranberry extract with vitamin C, beta carotene and selenium in a convenient, low calorie(2), safe and effective softgel. CranAssure is scheduled to hit shelves in September.
"Ocean Spray is pleased to work with a reputable dietary supplement company like Pharmavite to further promote the value and health benefits of cranberries," said Robert Beams, Vice President, Agriculture Supply Development, Ocean Spray Cranberries Inc.

"Ocean Spray cranberries are well-studied, respected and have earned consumer's trust," said Gary Kuchta, Vice President, New Products and Innovation, Pharmavite. "Featuring the Ocean Spray logo on CranAssure's package and using their high quality ingredient will help differentiate CranAssure and offer superior consumer benefits."

Optimal Urinary Tract System Support
Clinical studies using cranberry juice, concentrate or extract have shown that daily use helps promote a healthy urinary tract. Cranberries also contain proanthocyanidins, which are the powerful, naturally-occurring compounds that aid in urinary tract health.

"CranAssure combines high-potency cranberry with a special combination of antioxidants that support the body's immune system," said Belinda H. Jenks, Ph.D., Director of Scientific Affairs and Nutrition Education, Pharmavite.
Dr. Jenks added, "CranAssure's formulation also helps close the antioxidant gap in American diets, as roughly 25 percent of adults do not get the suggested amounts of vitamin C or beta carotene from food alone. In addition to its proven support for urinary tract health, cranberry is an antioxidant superpower."
For optimal urinary tract health, the suggested dose is two softgels two times daily with an eight ounce glass of water at mealtimes. The recommended daily dose (four softgels) of CranAssure provides 1,000 mg of cranberry fruit extract; 5,532 IU of vitamin A (100% as beta carotene); 80 mg of vitamin C; and 66 mcg of selenium.

CranAssure is available in the vitamin aisle of food, drug and mass stores nationwide. The suggested manufacturer's retail price is $10.99 for 60 softgels.

About Pharmavite
For more than 30 years, Pharmavite has earned and maintained the trust of pharmacists, consumers and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. As an industry leader, Pharmavite adheres to manufacturing standards recommended by the United States Pharmacopeia (USP), a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820. In addition, Pharmavite participates in USP's Verification Program for dietary supplements.

The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

(1) Urinary tract infections in adults. National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) NIH Publication No. 06-2097 December 2005.
(2) "Without the calories usually found in cranberry juice."

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