New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Marketplace jungle is growing thick with stevia leaf

SteviaStevia is getting almost as much press as the presidential election. Here is a timeline to keep you up-to-date and foretell what is to come for the sweet leaf that is sweeping the news



ZeviaOctober 2007
Zevia, a stevia-sweetened dietary-supplement beverage is released to grocery stores nationwide



PureViaMay 13
Whole Earth Sweetener (subsidiary of Merrisant) submits filing for self-affirmed GRAS status for Reb-A



May 20
Cargill submits filing for self-affirmed GRAS status for Truvia, Reb-A

July 1
Blue California announces it will complete self-affirmed GRAS status filing by August for its Reb-A ingredient

PureViaJuly 23
Pepsi-Cola and Whole Earth Sweetener announce a new Sobe-Life beverage, sweetened with PureVia, for Latin American markets



January 7, 2008
Pure Circle extends its agreement with Cargill to supply rebaudiside-A (Reb-A) until 2010

May 15
Food and Chemical Toxicology publishes online study on the safety of rebaudioside A for general use to sweeten foods and beverages

June 2
Wisdom Natural Brands releases first stevia tabletop brand for sale as a sweetener, not a dietary supplement

TruviaJuly 9
Cargill launches a tabletop sweetener in the Northeast and introduces New York City to the taste of Truvia with a lemonade and tea stand set up in a stevia greenhouse at Rockefeller Plaza



Still to come?When will Coca-Cola launch its own Reb-A beverage, and will the FDA bless stevia with GRAS status?

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish