Natreon, Inc., Appoints Cell-Logic as Exclusive Distributor for Australia and New Zealand Markets

Natreon, Inc. and Cell-Logic have entered into an exclusive distribution agreement in the Australian and New Zealand marketplace. In those countries, Cell- Logic will be the sole distributor of Natreon, Inc. ingredients, which include:
• Capros® Antioxidant Superfruit: a patented ingredient developed to provide multiple health benefits from the inside out. Derived from a highly purified and standardized extract of the unique antioxidant superfruit Phyllanthus emblica, or Indian gooseberry, Capros® provides long-lasting, broad-spectrum antioxidant activity.
• PrimaVie®: a purified and standardized dietary-supplement ingredient, derived from shilajit and developed to provide energy to the body and mind. Harvested from the high mountain slopes of the Himalayas, shilajit is an exudate that has been used for centuries by the region's natives as an effective rejuvenator and energy booster.
• Sensoril®: Extracted from Withania somnifera (Ashwagandha) roots and leaves, Sensoril® is a patented dietary supplement and nutraceutical ingredient containing vitalizing and restorative properties that combat the daily effects of stress and helps improve lipid management.
• Crominex® 3+: A unique, patent-pending form of a biologically active chromium supplement carefully blended with Capros® and PrimaVie®. It dramatically increases the safety and effectiveness of chromium.

“Cell-Logic has tremendous expertise with niche ingredients with solid scientific backing like those in the Natreon, Inc. portfolio, so this is a perfect business partnership,” said Lucien Hernandez, president, Natreon, Inc. “We look forward to broadening our global reach beyond Asia and America through this agreement.”

Added Christine Houghton, managing director, Cell-Logic, “As Cell-Logic’s focus is on evidence based niche ingredients, we immediately appreciated the value of the work being done by Natreon, Inc. in validating the important role of their key nutraceutical ingredients in human health. We are delighted to have formed this partnership with Natreon as we work towards introducing their excellent product range to the southern hemisphere.”

Cell-Logic provides extensive experience with both the nutraceutical industry and product distribution. The company is a division of the largest distribution operation in Australia, and specializes in nutraceuticals and functional foods. Cell-Logic’s customer base includes clinicians such as naturopaths, nutritionists, dietitians and integrative medical practitioners as well as pharmacies and health stores.

Natreon, Inc. brings together the powers of ancient medicine with the support and backing of modern science and clinical research. As a leading research company dedicated to developing the novel compounds revered in Ayurvedic medicine, an ancient form of treatment practiced daily by millions of individuals worldwide, Natreon, Inc. is committed to using modern technology and science to support these safe and effective ancient treatments for today’s contemporary world.

About Natreon, Inc.:
Founded in 1998, Natreon focuses on developing novel compounds extracted from the traditional botanicals of Ayurvedic medicine. With US headquarters in New Brunswick, NJ and state of the art research facilities in India, Natreon has created a broad portfolio of products and technologies, with compelling, intellectual property, that can serve unmet nutritional supplement, functional food, and pharmaceutical market needs. For more information on Natreon Inc., please visit

About Cell-Logic Pty Ltd
Cell-Logic was incorporated in 2005 by founders jointly contributing their expertise in the nutraceutical and functional food areas as well as in marketing and distribution. A division of the largest private distribution operation in the southern hemisphere, Cell-Logic’s Head Office is on the
Gold Coast, Queensland, Australia. Cell-Logic’s focus is on bringing to the market, as both ingredients and finished goods, evidence-based niche products with substantial potential for enhancing human health.

For more information, or to arrange an interview with a company spokesperson, please contact Tamara York at ADinfinitum, 212-693-2150 Ext. 314, email [email protected] or Mary Hilton, 212-693-2150 Ext. 311, email [email protected].

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